Events

Interactive Content: The Secret Sauce for Award-Winning Campaigns

It’s events and awards season in marketing land and I can tell by my packed calendar – it seems like not a week goes by in the spring without a show where some of the big names in our space will be attending. We recently came back from a great event in Scottsdale – B2BMarketingExchange – where we... Read More

14 Things I Learned While Getting Marketing Fit

Yesterday, I had the pleasure of attending my first-ever SnapApp event, our Marketing Fit Workshop in Washington D.C. It was a half-day event, where B2B marketers met, networked, and learned how to create more “fit” marketing through stronger approaches. Attendees heard from marketing celebrity... Read More
What Is Stunt Marketing?

9 Examples of Live Action Marketing

We love digital marketing here at SnapApp. We live and breathe online content. But we also know that sometimes you need more than an interactive infographic to get your audience’s attention. Sometimes you’ve got to go offline … and go BIG. I rounded up 9 of the most out-of-the-box, live-action... Read More

How to Plan Marketing Content Around Event Promotion

All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Or some combination of the above. Often, this oversight can result in missed opportunities to educate, engage,... Read More

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