Interactive Content

What Is an ROI Calculator?

What Is an ROI Calculator? And How They Drive B2B Lead Generation

ROI (return on investment) calculators are not only one of the most effective content types today – they’re easier and more cost-effective than ever to create.   With no special coding skills at all, you can create a calculator that allows your target customers to see the tangible benefits of... Read More

21 Ways to Turn Your Assessments Into a Lead Gen Powerhouse

The days of boring lead-capture forms and irritating questions from sales reps are over.   An interactive content assessment – also known as an assessment, persona assessment, personality assessment or maturity assessment – is an easy way to automate your lead scoring while engaging prospects in... Read More
8 Inspiring Interactive Marketing Campaigns (For Every Budget & Team Size)

8 Inspiring Interactive Marketing Campaigns (For Every Budget & Team Size)

  Over 53% of content marketers are using interactive content to influence the buyer's journey, with 3/4 indicating they plan to increase investment in the channel in the coming year.    Why is interactive marketing becoming so popular? A few reasons.    In a crowded market, it helps brands... Read More
101 Creative Interactive Content Marketing Ideas

101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today

Interactive content has endless possibilities. It can take so many different shapes and sizes, tackle such an assortment of goals, and be used across the whole spectrum of marketing channels, that it can be overwhelming to figure out where to start.   But the results from interactive content are... Read More


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