One of the keys to content marketing success is differentiation.
How can you provide unique value nobody else is offering?
For a long time, “content marketing” was seen as a daily 500 word blog post. That's it. You'd build a massive audience with nothing more than a topical focus and consistent...
March Madness season is approaching … and some of us (ahem) aren’t huge basketball fans.
Good thing there are a lot of creative marketers out there coming up with alternative tournament brackets for us weirdos!
If, like me, you’re not a sports enthusiast, you might not even know what a bracket is...
Infographics saw the the biggest increase in use of any content type among B2B marketers in 2016, increasing from 50% to 58%. And, for good reason. Infographics provide the perfect vehicle to present complex information in a concise, engaging and easy-to-understand way.
But, over the last few...
Marketers continue to rank video as one of the most effective content types.
Over 8 billion Facebook videos are played each day
Cisco predicts that 80% of all internet traffic will be streaming video content by 2019
Demand Metric reports that video now converts better than other content types...