Interactive Content

B2B Examples of Interactive Content

28 Amazing B2B Examples of Interactive Content

In comedian Aziz Ansari’s most recent stand up act, he discussed healthy eating. While he would like to have a more vegetable-based diet with less or no meat, he  concluded with this simple argument against it: “Salads need to step their game up. Salads aren’t bringing it hard enough.”    ... Read More
Interactive Content: The Next Frontier for SEO

Interactive Content: The Next Frontier for SEO

The role that content marketing plays in SEO has become more and more evident within the last five years. In order to be truly successful in SEO, you need a content marketing strategy in place.   But, not just any run-of-the-mill content marketing strategy will work.   You need to know what... Read More

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). The result? A colossal waste of time and resources spent trying to sell to prospects that have no real need, or desire to buy from you. To drive this home further, consider... Read More
What Is an ROI Calculator?

What Are ROI Calculators? And How They Drive B2B Lead Generation

ROI (return on investment) calculators are not only one of the most effective content types today – they’re easier and more cost-effective than ever to create.   With no special coding skills at all, you can create a calculator that allows your target customers to see the tangible benefits of... Read More

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