Interactive Content

Why Interactive Content is Transforming the Sales Funnel

Why Interactive Content Is Transforming the Sales Funnel

The sales funnel continues to transform with emerging technologies. At this point, probably every B2B marketer has seen this stat (or one like it): B2B buyers complete 57% of their research on a product before speaking to a sales representative.   That statistic is actually a bit outdated, now,... Read More

What to Look for in an Interactive Content Creation Platform

You’ve heard of interactive content. You’ve definitely experienced interactive content in one form or another. (If not, just click around this website, or here, or a few lines below for a riveting ride).   And now, you might be shopping around, comparing options, learning how it works, looking at... Read More
How to Animate Content and Landing Pages (including examples)

Bringing Landing Pages to Life With Animation

Landing pages, whether they like it or not, are still the primary conversion source for marketers.   Unfortunately, audiences are getting bored.   With the amount of standard, status quo landing pages that fill their screens every day, their patience is at a serious low. We’re talking a... Read More

A Simple Guide to Creating Interactive Ebooks (With Examples and How-To's)

Ebooks have come a long way since the Kindle was first introduced ten years ago. Back then, an ebook was simply an electronic version of its printed counterpart you could view on an e-reader or computer. Today, even non-publishers have the ability to easily craft PDF-style ebooks and post them to... Read More

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