The Tuning Fork

An Interview with Samantha Stone on Developing Content Marketing Team Strategy

More Than a Ripple Effect: Samantha Stone Talks Content Creation and Marketing Team Dynamics

When you drop a pebble into a body of water, the splash creates ripples that multiply and expand outward symmetrically. The ripples get larger and larger, reaching more and more space within the water. Some people like to imagine effective content marketing in that way – an ever-expanding item... Read More
Using Humor to Create Content That Resonates [SlideShare]

Using Humor to Create Content That Resonates [SlideShare]

So many marketing strategies these days are robotic and monotonous – it’s important to remember that the people to whom you’re reaching out are also people, just like us. People like to laugh, so are you delivering with humorous content? Check out some of the companies that are creating funny... Read More
Hitting the Emotional Core: Talking Resonance With Jessica Mehring

Hitting the Emotional Core: Talking Resonance With Jessica Mehring

Have you ever had a friend that just didn’t always get it? Despite being perfectly sound of mind and despite being aware of all of the details of a specific situation, they behave in ways that make you scratch your head. It might be that they never processed the most important information, or it... Read More
Making Concepts Real: Emily Popson on the Power of Resonance

Making Concepts Real: Emily Popson on the Power of Resonance

Think back to the last time you consumed something. It could be anything – a meal, a movie, a TV show, a game – and it probably happened pretty recently. When you were finished, how did you feel? Was it just okay? In that case, you probably wouldn’t even remember it a few days later. Was it... Read More

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