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#FlipMyFunnel's ABX Series

Thursday, August 10, 2017 to Friday, August 18, 2017

ABX Week is a week long series of activities in celebration of all things account-based, and also #FlipMyFunnel’s 2nd Birthday. Activities will include a 2nd birthday celebration for #FlipMyFunnel in Atlanta, a webinar for each stage of the flipped funnel and circles and gatherings meeting throughout the week. You can join in online or in person in a city near you.

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Calories & Content

Wednesday, August 16, 2017 to Thursday, August 17, 2017

Today’s B2B marketers have more tools and options available than ever before to create amazing experiences for their prospects and customers. With so many options, where do you start?

Now in its second year, "Calories & Content" is an event series dedicated to highlighting the amazing ways marketers combine content and demand gen to deliver real results. Listen to how interactive content experiences are reshaping the marketing landscape to create engagement and deliver super-qualified MQLs to accelerate pipeline. Bring your own stories to share in a forum-style lunch with your peers. Eat, ask questions, and network with the Valley’s best marketers.


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The Changing Face of B2B Marketing

Thursday, August 17, 2017 |

Given the time and complexity of the B2B customer journey, it means leveraging a wide range of data sources to get relevant content in front of the right decision-makers at the right time. It means creating a consistent experience across multiple touchpoints, from web pages and white papers, through events and webinars, to eventual one-on-one conversations. What's more, B2B can't overlook social any more, with many purchasers keener to hear from influencers and peers than from brands.

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The Content Experience

Tuesday, August 22, 2017 to Wednesday, August 23, 2017
| Toronto, ON

The Content Experience brings together like-minded people in content marketing, demand generation and sales in order to connect them with interesting and impactful players that understand and champion the importance of experience to the buyer journey.

The format is fast-paced: 10+ keynotes and presentations over the course of two days, as well as session panels. As they take part in the programming, attendees and speakers from vastly different industries can collaborate and draw inspiration from unlikely places.


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Content Marketing World

Tuesday, September 5, 2017 to Friday, September 8, 2017
| Cleveland, OH

Content Marketing World is the conference for the marketing/PR professional who develops the strategy or handles the execution of content marketing initiatives.  This is the person that, in some way, develops or curates valuable, relevant and compelling content through one or multiple channels to attract and retain customers.

If content marketing is in any way part of what you do, you will come away from Content Marketing World 2017 excited, inspired, and ready for action. No matter what role you play – from CEO to content creator and everyone between – this is the place to learn from the people who are not only succeeding at content marketing today, but can tell you how things will evolve tomorrow.


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Webinar: The Millennials are Here! How Generational Differences Impact B2B Buying Committees Today.

Tuesday, September 19, 2017 |

Generational differences in B2B buying play important roles for purchase decisions. Baby Boomers, Gen X, and Millennials are working together and this makes understanding the buying environment increasingly difficult. How can you execute effective marketing campaigns while appealing to each generation?

Join us on Tuesday, September 19th as we sit down with President of Heinz Marketing, Matt Heinz and discuss the findings of our recent generational buying report.

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B2B Marketing Forum

B2B Marketing Forum

Monday, October 2, 2017 to Friday, October 6, 2017
| Boston, MA

MarketingProfs' B2B Marketing Forum is more than just a quirky (not-so-little) conference. It’s the place where leaders, innovators, and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success. (Plus belly laughs, creative networking, shenanigans, and marketers-after-dark antics.)

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MarTech Boston

Monday, October 2, 2017 to Wednesday, October 4, 2017
| Boston, MA

Only MarTech conference delivers a vendor-agnostic, graduate-level marketing, technology and management perspective designed to help you succeed in this software-powered marketing world.

Join Us!