Generation Research

How Generational Difference Impact B2B Buying Committees Today

Today’s B2B buying committees are growing more diverse as Millennials take their seats among Generation X and Baby Boomers, making navigating the already complicated buying environment even more complex. SnapApp and Heinz Marketing recently conducted research to answer the question: How do different generations like to buy? Check out the resources below to learn more about what we learned.

How Generational Differences Impact B2B Buying Committees Today Report

Read the Report

How Generational Differences Impact B2B Buying Committees Today Report

Do You Know B2B Buyers?

Take the Quiz

Do You Know B2B Buyers?

#salesfail: 3 Gripes Buyers Have with B2B Sales & Marketing

Read the Blog

#salesfail: 3 Gripes Buyers Have with B2B Sales & Marketing

43 Execs Explain How Millennials Impact B2B Buying Committees

Read the Blog

43 Execs Explain How Millennials Impact B2B Buying Committees

What B2B Buyers Hate Most About Sales

Watch the Video

What B2B Buyers Hate Most About Sales

How Generational Differences Impact B2B Buying Committees Today

Watch the Webinar

How Generational Differences Impact B2B Buying Committees Today

How Generational Differences Impact B2B Buying Committees

View the Infographic

How Generational Differences Impact B2B Buying Committees

Don't get left out. Subscribe to our blog and always be in the know.