Generation Research

How Generational Difference Impact B2B Buying Committees Today

Today’s B2B buying committees are growing more diverse as Millennials take their seats among Generation X and Baby Boomers, making navigating the already complicated buying environment even more complex. SnapApp and Heinz Marketing recently conducted research to answer the question: How do different generations like to buy? Check out the resources below to learn more about what we learned.

Don't get left out. Subscribe to our blog and always be in the know.