Have a Conversation in Your Content
SnapApp allows users to create lead-qualifying PDFs that engage your reader in a conversation while they consume your content. Using qualifying questions determined by your sales team, marketers can learn more about their readers before they download a PDF, including their role, organizational challenges, goals, or KPIs. That information can be passed to sales for more valuable follow up conversations, and to score prospects by intent.
Add interactivity to your static PDFs and drive engagement. Use lead-qualifying questions to create a dialogue with your visitors while they read your PDFs, and entice them to continue viewing content across your site.
Make your PDFs work overtime. Use lead-qualifying questions to turn your marketing collateral into a sales enablement tool and a lead qualification engine that captures key lead data for your sales team.
A lead who downloads a white paper isn’t always ready for a product demo. Identify top-of-the-funnel leads and drive them to view additional content to help inform their journey throughout the sales funnel.