Legal Terms

SnapApp Platform Terms of Service

Last Updated December 1, 2018


1.1 “Application” or “App” means the individual interactive work You create using the Platform in accordance with the Agreement. 

1.2 “Credits” means the quantity of Apps You are entitled to publish during the license period.

1.3 “Customer” (also referred to as You, Your herein) means any entity that has (i) signed an Order Form for a SnapApp License that references these Terms of Service or (ii) for certain free and beta products those entities who have completed the subscription registration and checked the box to indicate they agree to be bound by these Terms Of Service. SnapApp is referred to herein as Us, Our, Our.

1.4 “Content” means all text, images, videos, graphics which You use to create Your Application. Content may be provided by You or provided by Us via the Platform.

1.5 “Impression” means the loading or partial loading of an Application on any platform or device as counted by Us.

1.6 “Platform” means the online, web-based software and platform, social network applications, and embeddable “widgets” provided by Us via,, including associated offline components, and components that interface with third party websites.

1.7 “User Seat” is defined as an identified individual who is entitled to receive training, onboarding, support or ideation from SnapApp. Each User Seat will be provided with a separate login ID in order to access the Platform. Each login ID may only be used by the specific individual it is assigned to.


The Platform is provided to You “as is” without any representation or warranty except as expressly set forth in this Agreement. You agree and understand that Your receipt of and payment for use of the Platform is not contingent on the delivery of any future functionality or features. Customers may access the Platform in one of two ways:

(a) For customers who have signed an Order Form, said form includes a description of the license package You have subscribed to, the subscription period, pricing and payment terms and the domains where You may deploy Applications.
(b) For customers who have not signed an Order Form, including those customers using free and beta products provided by Us, certain terms of these Terms of Service may or may not apply as indicated throughout. For free and beta products, SnapApp may discontinue use of the particular product and all related Apps at any time, without notice.

2.1 Acceptable Use Terms. Neither You nor any individual assigned a User Seat by You shall use the Platform, Applications or Our content in connection with any (i) infringement or misappropriation of any intellectual property right of any third party; (ii) defamation, libel, slander, obscenity, or violation of the rights of privacy publicity of any third party; (iii) other offensive, harassing or illegal conduct; or (iv) collection of any Sensitive Information as defined in Section 3.3.

2.2 Size Limitations. Each SnapApp license allows for the following monthly limits: 5 million impressions in aggregate across all Apps and 5GB of data to be pushed through the Platform. In the event these limits are exceeded, We will inform You promptly and constrain the Platform in order to bring Your usage back into conformance. In the event You wish to exceed these monthly limits We will agree pricing for same to be documented on an applicable Order Form.

2.3 Service Provision. We shall use commercially reasonable efforts to make the Platform available 24 hours a day, 7 days a week, except for: (a) planned downtime (of which We will use commercially reasonable efforts to give at least 24 hours’ notice via the Platform), or (b) any unavailability caused by circumstances beyond Our reasonable control.

2.4 Customer Support. We provide e-mail customer service support to assist in resolving problems with the Platform to all customers during business hours, 9:00AM – 5:00PM Eastern Time Monday through Friday, excluding US national and certain state holidays. In addition, Customers with a signed Order Form are entitled to receive additional phone based support during the business hours described above.

2.5 Proprietary Rights and License Grant. We own all right and title in and to the Platform and to any Content provided by Us. For the term of any subscription periods detailed in applicable Order Forms, We grant to You a nonexclusive, worldwide right and license, to use the Platform and Content solely to create Applications in accordance with all terms and conditions hereof. You shall own all right and title in and to all Content and works to the extent provided by You or created by You using the Platform.

2.6 Sweepstakes and Contests. Without limiting the generality of Section 2.1, if You use the Platform to create or distribute an Application consisting of or including a giveaway, promotion or sweepstakes, You accept sole responsibility for compliance with local, state and federal laws, and the policies of third party sites where Your Application appears.


3.1 “Customer Data” means personally identifiable information (PII) collected from You and Your employees in connection with Your use of the Platform and is subject to the SnapApp Privacy policy located at

3.2 “End User Data” means data or information collected by You through Your use of the Platform. Such data may include personally identifiable information (PII), including name, gender, postal address, email address, phone, and birthdate, etc. You control the End User Data collected via the Applications and as such are responsible to the end user for such End User Data. We only store and process such End User Data on Your behalf for Your benefit. End User Data will therefore be subject to the privacy policy which You establish and communicate to end users and will not be subject to the SnapApp Privacy Policy. You agree to ensure that each Application is made available pursuant to a privacy policy that complies with all applicable laws, rules and regulations and agree that You shall comply with each such privacy policy.

3.3 “Sensitive Information” Notwithstanding the foregoing, You may not use the Platform to collect, transmit or store Sensitive Information, defined as credit or debit card numbers, personal financial account information, Social Security numbers, passport numbers, driver’s license numbers or similar identifiers, racial or ethnic origin, physical or mental health condition or information, or other employment, financial or health information.

3.4 Protection of Data. We shall maintain commercially reasonable administrative, physical, and technical safeguards for protection of the security, confidentiality and integrity of Your Customer Data and Your End User Data (“Your Data“, collectively). Such safeguards shall comply with the latest published version of the SnapApp Security Systems and Procedures document which is available upon request and any Data Processing Agreement (“DPA”) signed between the parties.

3.5 Ownership of Data. You shall retain all rights and title to all End User Data collected via the Platform. You grant Us an irrevocable royalty free license to use aggregated, non-identifiable data generated by Your Use of the Platform, including individuals’ interactions with Your Applications, in order to maintain and improve the Platform.

3.6 EU Data. For personal data in the meaning of the European General Data Protection Regulation (EU) 2016/679 95/45/EC (“GDPR”) originating from the European Union or the European Economic Area (“EU Personal Data”) the following shall apply:
(i) In the event that the Parties sign a DPA the terms of such DPA may override the terms of this Section 3.6.
(ii) With respect to any processing of EU Personal Data by Us on behalf of You, We shall be regarded as “processor” and You shall be regarded as “controller.” As processor, We will process EU Personal Data only in accordance with Your instructions, and ensure the security of the EU Personal Data pursuant to Section 3.4 above.
(iii) You shall give instructions through the technical (selfservice) means provided as part of the Platform. Only where the Platform do not allow You to provide certain instructions, shall You resort to other means to convey instructions to Us. We can refuse to implement an instruction if such implementation is unreasonable as determined by Us. You shall bear all costs and expenses incurred in relation with the implementation of an instruction, except in the event that You have no means to implement the instruction Yourself and if the instruction relates to a change to Our Platform as such which is required by applicable data protection laws and regulations.
(iv) You acknowledge and agree that We may engage third-party sub processors in connection with the provision of the Platform. Upon Your written request, we will make available a list of these sub-processors. We shall remain responsible for any breach of this Agreement that is caused by an act, error or omission of Our subprocessors
(v) Upon Your written request, and subject to the confidentiality obligations set forth in the Agreement, We will make available to You information regarding Our compliance with the obligations set forth in this Agreement.

4. Payment

4.1 Invoices and Payment. Fees and payment terms for using the Platform are stated in applicable Order Forms and products. Except as otherwise specified in an Order Form, (i) fees are quoted and payable in United States dollars (ii) fees are based on Platform purchased and not actual usage (with the exception of any overage impression fees), and (iii) payment obligations are noncancelable and fees paid are non-refundable, except in the case of termination for cause by You. Acceptable payment methods include check and ACH. Other payment methods may be agreed in writing between the parties. If any undisputed charges are not received from You by the due date, then at Our discretion such charges may accrue late interest at the rate of 1.5% of the outstanding balance per month, or the maximum rate permitted by law, whichever is lesser, from the date such payment was due until the date paid.

4.2 Suspension of Service If any undisputed amount owing by You under this Agreement for Our Platform is 60 or more days overdue We may, in our sole discretion and without limiting Our other rights and remedies, suspend Your access to the Platform. Such suspension shall not limit our rights to collect all fees due under the signed Order Form.

4.3 Taxes. Our pricing excludes all applicable federal, state and local sales, use, excise or other taxes or assessments, however designated or levied, relating to this Agreement. If applicable, We will clearly indicate on the invoices the amount applicable for any such taxes and You will be responsible to pay such amounts unless You provide a valid tax exemption certificate authorized by the appropriate taxing authority. For clarity, We are solely responsible for taxes assessable against Us based on Our income, property and employees.


5.1 “Confidential Information” means all confidential information disclosed by one party to this Agreement (“Disclosing Party“) to the other party to this Agreement (“Receiving Party“), whether orally or in writing, that is designated as confidential or that reasonably should be understood to be non-public or confidential given the nature of the information and the circumstances of disclosure. Our Confidential Information shall include, but not be limited to non-public information relating to the Platform. Confidential Information of each party shall also include the terms and conditions of this Agreement and all Order Forms, as well as business and marketing plans, technology and technical information, product plans and designs, and business processes disclosed by such party. However, Confidential Information shall not include any information that (i) is or becomes generally known to the public without breach of any obligation owed to the Disclosing Party, (ii) was known to the Receiving Party prior to its disclosure by the Disclosing Party without breach of any obligation owed to the Disclosing Party, (iii) is received from a third party without breach of any obligation owed to the Disclosing Party, (iv) was independently developed by the Receiving Party, or (v) is considered to be Customer Data or End User Data as defined by Section 3.

5.2 Obligation to Protect Confidential Information. Except as otherwise permitted in writing by the Disclosing Party, (i) the Receiving Party shall not disclose the Confidential Information of the Disclosing Party to any third party, and shall not use such Confidential Information other than as is reasonably necessary in exercising its rights and performing its obligations hereunder, (ii) the Receiving Party shall use the same degree of care that it uses with respect to its own confidential information of like kind (but in no event less than reasonable care) to prevent unauthorized disclosure or use of any Confidential Information of the Disclosing Party, and (iii) the Receiving Party shall limit access to Confidential Information of the Disclosing Party to those of its employees, contractors and agents who need such access for the purposes of this Agreement and who are bound by written confidentiality obligations not materially less protective than the terms of this Section 5. A party shall not be in breach of this Section 5 with respect to a disclosure of Confidential Information required by law or legal process (such as a court order); provided, however, that the party required to disclose Confidential Information shall notify the Disclosing Party as soon as possible after learning of the disclosure obligation and shall cooperate with the Disclosing Party, at the Disclosing Party’s expense, in seeking to limit or prevent such disclosure. 

5.3 Publicity. Notwithstanding the foregoing, upon execution of this agreement, You agree that We may use your name, logo, trademark, tradename and any publicly available Application that you create using the Platform for public relations and marketing purposes. 


6.1 Our Responsibilities. 

6.1.1 We warrant that We are authorized to enter into this Agreement and provide the Platform.

6.1.2 We shall maintain the Platform in a professional manner consistent with industry standards.

6.1.3 We shall use commercially reasonable efforts to ensure that any software used to provide the Platform will not contain Malicious Code, defined as viruses, worms, time bombs, Trojan horses and other harmful or malicious code, files, scripts, agents or programs.

6.1.4 In the event that the Platform, or any portion thereof is held, or in Our reasonable good-faith business judgment is likely to be held, to infringe the rights of any third party, then We, in Our discretion and at Our expense, will use commercially reasonable efforts to (i) secure for You the right to continue to use such Platform or the infringing portion(s) thereof; (ii) replace such Platform or the infringing portion(s) thereof with a substantially equivalent, non-infringing item; or (iii) modify such Platform or the infringing portion(s) thereof (without materially adversely affecting the functions, features of utility of such Platform), so that such Platform become non-infringing. In the event that We are unable to remedy the infringement, in accordance with the foregoing sentence, then We may terminate Your right to continue to use the infringing Platform or the infringing portion(s) thereof and refund to You the portion of the fees paid for the infringing Platform or the infringing portion(s) thereof, applicable to the unutilized portion of the Term.

6.2 Your Responsibilities. You represent and warrant that You are authorized to enter into this Agreement and shall: (i) be responsible for Your employees’ and agents’ compliance with this Agreement; (ii) prevent unauthorized access to or use of the Platform, and notify Us promptly in writing of any such unauthorized access; and (iii) use the Platform in compliance with this Agreement, the directions We provide and all applicable laws and government regulations. You further warrant that You shall not: (i) sell, license, sublicense, resell, rent or lease the Platform to any party; (ii) use the Platform to create, store, transmit libelous, or otherwise unlawful or tortious material or content, or to create, store or transmit material in knowing violation of third-party privacy rights; (iii) use the Platform to promote any website, product, or service that is involved in unlawful or illegal activities; (iv) attempt to gain unauthorized access to the Platform or its related systems or networks; (v) access the Platform for competitive purposes; or (vi) use the Platform to collect or access Sensitive Information.



7.1 Indemnification by Us. We shall indemnify, defend, and hold harmless You, your parent company, subsidiaries, affiliates, directors, owners, shareholders, officers, employees, consultants and agents (“Your Group”) against any damages or settlement amounts agreed to by Us to the extent arising from any claim, demand, suit, or proceeding (“Claim”) made or brought against Your Group by a third party to the extent alleging that Our technology underlying the Platform infringes or misappropriates the intellectual property rights of a third party, provided that You (i) promptly give Us written notice of the Claim (provided that failure to provide prompt notice shall excuse the obligation only to the extent the delay materially prejudices Our ability to defend the Claim); (ii) tender sole control of the defense and settlement of such Claim to Us, provided that We shall not agree to any settlement which admits fault on Your behalf or imposes any restrictions on Your business without Your prior written consent (not to be unreasonably withheld, delayed or conditioned) and (iii) provide to Us all reasonable and necessary assistance in defending such Claim, at Our expense. We shall have no obligation under the foregoing with respect to: (1) the combination or use of our Platform with any technology, software, hardware or services not provided by us where the infringement would not have occurred but for such combination or use, unless there is no commercially reasonable non-infringing use of the Platform without such use or combination; (2) any Claim for which you are obligated under Section 7.2; or (3) any Claim which would not have occurred but for our modification or enhancement of the Platform in accordance with your request. The foregoing obligations of this Section 7.1 and Our obligations under Section 6.1 constitute Your sole remedy, and Our exclusive liability, with respect to any infringement or misappropriation of third party intellectual property rights relating to the Platform.

7.2 Indemnification by You. You shall indemnify, defend, and hold harmless Us, and our parent company, subsidiaries, affiliates, directors, owners, shareholders, officers, employees, consultants and agents (“Our Group”) against any damages or settlement amounts agreed to by You to the extent arising from any Claim made or brought against Our Group by a third party to the extent alleging that Your Content, Your Application(s), or Your use of the Platform infringes or misappropriates the rights of a third party or violates applicable law, provided, that We (i) promptly give You written notice of the Claim (provided that failure to provide prompt notice shall excuse the obligation only to the extent the delay materially prejudices Your ability to defend the Claim); (ii) tender sole control of the defense and settlement of the Claim to You, provided that You shall not agree to any settlement which admits fault on Our behalf or imposes any restrictions on our business without our prior written consent (not to be unreasonably withheld, delayed or conditioned) and (iii) provide to You all reasonable assistance in defending such Claim, at Your expense.


8.1 Cap on Liability. Except for matters for which we have agreed to indemnify You under Section 7.1 or You have agreed to indemnify Us under Section 7.2, or if either party breaches is obligations under Section 5.2, each party’s liability arising out of or in connection with this Agreement, whether based on warranty, contract, tort or otherwise shall not exceed the amount of fees paid or payable in the twelve months preceding the date that such liability arose.

8.2 No Indirect Damages. Except for matters for which we have agreed to indemnify You under Section 7.1 or You have agreed to indemnify Us under Section 7.2, or if either party breaches is obligations under Section 5.2, neither party will be liable for any consequential, incidental, indirect, punitive or special damages whatsoever arising from any cause or connected in any way with this Agreement, even if the possibility thereof is known or should have been known.


9.1 Term. This Agreement shall commence as of the date and shall continue for the period set forth in the Order Form or for as long as You subscribe to one or more SnapApp products.

9.2 Termination For Cause. Either party may terminate this Agreement for cause: (i) upon thirty (30) business days written notice to the other party of a material breach if such breach remains uncured at the expiration of such thirty (30) day period, or (ii) if the other party becomes the subject of a petition in bankruptcy or any other proceeding relating to insolvency, receivership, liquidation or assignment for the benefit of creditors. Additionally, We may terminate this Agreement for cause without prior notice to You if you violate Section 3.3 (Sensitive Information).

9.3 Effects of Termination. Upon any termination for cause by You, We shall refund to You any prepaid fees covering the remainder of the term of all subscriptions after the effective date of termination. Upon any termination for cause by Us, You shall pay any unpaid fees covering the remainder of the Term. In no event shall any termination relieve You of the obligation to pay any fees payable to Us for the period prior to the effective date of termination.

9.4. Return of Your End User Data. Upon written request by You made within 30 days after the effective date of termination, We will make available to You for download a file, in comma separated value (.csv) format, of any End User Data that has not already been deleted from Our servers as per our standard data retention policies. After such 30-day period, or earlier dependent on our standard data retention policies, We shall delete all remaining End User Data.

9.5. No Return of Your Application(s). Your Applications are created within the Platform and are dependent upon the Platform for their instantiation. As such, we will not export, reproduce, or deliver to you a file containing Your Applications in any format. Prior to Termination, You will have an Opportunity to delete all Content owned by You that is contained within the Platform.

9.6. Surviving Provisions. Sections 1 (Definitions), 2.5 (Proprietary Rights), 3.5 Ownership of Data, 4 (Payment), 5 (Confidentiality), 6.3 (Disclaimer), 7 (Indemnification), 8 (Limitation on Liability), 9.3 (Effects of Termination), 9.4 (Return of Your End-User Data), 9.6 (Surviving Provisions) and 10 (General Provisions) shall survive any termination or expiration of this Agreement.


10.1 Controlling Law. This Agreement shall be governed by and construed according to the laws of the Commonwealth of Massachusetts, without regard to any conflict of laws provisions. The parties agree that jurisdiction and venue for any dispute relating to or arising out of this Agreement shall occur solely and exclusively in any federal or state court within the Suffolk County, Massachusetts, and the parties voluntarily and irrevocably consent to jurisdiction of such courts for the adjudication of any such dispute.

10.2 Notices. Any notices required or permitted by this Agreement shall be in writing and shall be delivered to the persons identified on the Order Form: (i) by overnight courier upon written verification of receipt; (ii) or email; or (iii) by certified or registered mail, return receipt requested, upon verification of receipt. Notices shall be sent to the addresses set forth on the Order Form or as amended in writing by the parties.

10.3 Export. Each party shall comply with the export laws and regulations of the United States and other applicable jurisdictions in providing and using the Platform. Without limiting the foregoing, each party represents that it is not named on any U.S. government list of persons or entities prohibited from receiving exports, and You shall not permit Your employees or third parties to access or use Platform in violation of any U.S. export embargo, prohibition or restriction.

10.4 Assignment. Neither party may assign this Agreement or any rights or delegate any duties hereunder without the prior written consent of the other party, such consent not to be unreasonably withheld. Notwithstanding the foregoing, either party may assign this Agreement in its entirety (including all Order Forms), without consent of the other party, in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of its assets not involving a direct competitor of the other party. Any entity that assumes this Agreement agrees to be bound by all of its terms without modification as a condition to the consent to assign the Agreement.

10.5 Waiver and Amendments. The failure of a party to insist upon strict adherence to any term of this Agreement on any occasion shall not be considered a waiver of that party’s rights or the provision, nor shall it be construed as a waiver of any succeeding breach of such provision or the waiver of the provision itself. All waivers must be in writing and signed by the party charged with the waiver. This Agreement may only be amended in a subsequently-dated writing signed by authorized representatives of the parties.

10.6 Severability. If any provision of this Agreement is determined to be unenforceable or invalid under applicable law or be so held by applicable court decision, then such unenforceability or invalidity shall not render this Agreement unenforceable or invalid as a whole. In such event, the invalid or unenforceable provision shall be changed and interpreted so as to best accomplish the objectives of such provision within the limits of applicable law and court decisions.

10.7 Independent Contractors. The relationship of the parties under this Agreement is that of independent contractors. Nothing in this Agreement shall be construed to create a joint venture, partnership, employment or agency relationship. Neither party has the right or authority to assume or create any obligation or responsibility on behalf of the other party.

10.8 Entire Agreement. This Agreement states the complete understanding and agreement of the parties regarding the subject matter herein. It supersedes all prior or contemporaneous proposals, agreements or other communications between the parties, oral or written, regarding the subject matter.

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