SnapApp Names Industry Veteran Renée Bochman SVP of Customer Success

Former Acquia and HP/Vertica Executive Rounds Out Seasoned Leadership Team

Boston, MA – June 2, 2016 — SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content, has named B2B technology industry veteran, Renée Bochman, as its SVP of Customer Success.  Ms. Bochman brings dozens of years of experience building and leading customer success teams.  Prior to joining SnapApp Ms. Bochman was VP of Customer Success for Acquia, one of the fastest growing software companies in the world. 

“Customer success is our highest priority and we are thrilled to be adding a person of Renée’s caliber and successful track record to our team,” says Seth Lieberman, CEO of SnapApp. “With our growth accelerating, it’s essential that our customer success team scales to meet the needs of our customers and continues to deliver the highest standards of support they have come to expect from SnapApp.” 

Ms. Bochman has led customer success teams for several B2B technology companies including Acquia, HP/Vertica, Kyruus, Axeda Corporation (acquired by PTC), Endeca Technologies (acquired by Oracle) and Connected Corporation (acquired by Iron Mountain). She joins recent appointees Aaron Dun, SVP of Marketing, Matthew Carey, SVP of Sales, and Albert Seeley, VP of Engineering in rounding out SnapApp’s executive team.  Together they bring significant proven experience helping companies accelerate revenue growth, increase profitability, and attain market-defining leadership positions.  This development follows SnapApp’s recent announcement of the availability of its Spring 2016 release and the documented ROI its customers are seeing with their SnapApp-powered interactive content-enabled marketing campaigns.

“The SnapApp platform is redefining how companies can connect with their customers and prospects through interactive content. For this kind of innovative technology, a world-class customer success organization has to do much more than provide technical support.  It must operate as an advocate and extension of the customer marketing team by proactively guiding them in how to realize the full value of the platform,” says Renée Bochman, SVP Customer Success. “Marketing teams see SnapApp as a mission-critical investment in enabling them to hit their growth objectives. Our job is to do everything we can to make sure our platform exceeds their expectations in achieving their goals.”

SnapApp provides the industry’s broadest platform for creating virtually any kind of interactive content to deliver a rich user experience that will accelerate prospects through the funnel into revenue. The platform’s capabilities include responsive design, pre-built templates, workflow, analytics, a digital asset library, user permissions, and simple API-based integration with marketing automation platforms and other technologies.

About SnapApp

SnapApp is redefining how marketers accelerate their content strategy, enabling them to create and deliver personalized content that engages and resonates with customers on a deeper level than ever before.  SnapApp’s interactive content creation platform enables marketers to boost results by 2-3x across all their existing marketing programs. With SnapApp marketers can create, deploy, manage, and measure a wide range of interactive content across multiple channels, with full customization and design control to ensure content will perform well on any device. Backed by Providence Equity Partners, SnapApp customers include Oracle, Cisco, EMC, CEB, Blackbaud, PTC, and Equifax. Visit SnapApp on the web at www.snapapp.com or follow them on Twitter @snap_app.

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