Demand Generation Marketers Are Ready for Better Results
Marketers spend a lot of time, money, and effort developing and running programs to generate pipeline and deliver qualified leads to their sales teams. But they run into two major issues: first they often don’t know what sales is looking for in a lead, and they have poor visibility into what happens to these leads. Are they being followed up on? Do they turn into opportunities? This is the major disconnect in the sales and marketing relationship—marketing qualifies leads based on demographic, firmographic and behavior metrics. Sales qualifies leads based on intent, business challenges, and desired outcomes. But what if you could do both?
What if marketing could ask every discovery question that sales wants to know and surface that those leads and insights to account executives in real time? What if sales was armed with everything they need to know about a prospect before they ever picked up the phone?
It’s time for marketers to get the respect they deserve and sales the leads they need, so together they can impact the business. By aligning with their sales team to better qualify incoming leads, they can improve lead quality, accelerate the sales process, and drive revenue.
Increase the ROI of all marketing activities and surface the best leads for sales by adding question-based interaction to your campaigns. Get started in minutes with our easy-to-use templates, transform your qualification process, and start getting the results sales will love.