Lead Qualification Platform for Marketers
Align with your sales team to better qualify incoming leads, improve lead quality, accelerate the sales process, and drive revenue.
Demand Generation Marketers Are Ready for Better Results
Marketers spend a lot of time, money, and effort developing and running programs to build a pipeline and deliver qualified leads to their sales teams. But they run into two major issues:
1. They often don’t know what sales is looking for in a lead.
2. They have poor visibility into what happens to these leads.
Ask yourself, are your leads being followed up on? Do they turn into opportunities?
This is the major disconnect in the sales and marketing relationship—marketing qualifies leads based on demographic, firmographic and behavior metrics. Sales qualifies leads based on intent, business challenges, and desired outcomes. But what if you could do both? What if marketing could ask every discovery question that sales wants to know and surface that those leads and insights to account executives in real time? What if sales was armed with everything they need to know about a prospect before they ever picked up the phone?
Turning Engagement into Lead Qualification
The best way to qualify a lead is through conversation. But it’s not easy to get prospects on the phone and often times they are still in research mode but not quite ready for a phone call. MQLs might meet a scoring threshold based on a lead consuming your content, but they reveal nothing about actual buying intent.
Open a dialogue with your prospects by layering interactivity into your marketing activities and start collecting impactful insights that reveal their readiness to buy.
How to Qualify Leads with SnapApp
SnapApp helps you get highly qualified leads to sales faster, and identifies prospects without buying intent to save time on additional research and fruitless follow up.
Increase the ROI of all marketing activities and surface the best leads for sales by adding question-based interaction to your campaigns. Get started in minutes with our easy-to-use templates, transform your qualification process, and start getting the results sales will love.