Why Questions Make the Difference
Marketers have lots of ways to learn about their audience. The right data can transform your segmentation, messaging, and campaigns. And there’s lots of ways to get it. But not all data is created equal.
Whether your data points include activity-based lead scoring models, third-party data enrichment solutions, or good old-fashioned prospecting legwork, the marketer remains an outside observer.
We are in the age of declared data. And it’s time to let your prospects do the talking.
Change how you engage with prospects by asking questions tailored to understand their pains, priorities, and buying intent. Use their responses to inform and transform your demand gen and nurture campaigns, and create a better buying journey.
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