Qualifying questions in your content help you understand the prospect, convert them to a lead, and respond with relevant messaging and resources.
MQL criteria may vary for different marketers, but if sales isn’t happy with the leads you send, achieving your marketing goals will keep getting harder.
If you send all leads to sales, SnapApp will help you deliver more than contact info. Based on prospect responses to your questions, sales conversations can focus on value and impact instead of discovery.
If you nurture leads before sending them to sales, use SnapApp to ensure you provide relevant content that keeps prospects moving through the funnel—and helps sales nail the first conversation with a tailored talk track.
However you generate leads, SnapApp gives your prospects a voice, so you can respond with the right content and the right sales outreach.