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What is a calculator?

A calculator is a type of interactive content that takes inputs from users and combines them based on a set formula to generate numerical results. This allows users to evaluate specific solutions to their pain points quickly.

What are some examples of how calculators are used?

Calculators can be used as:

  • ROI Calculators
  • Cost Calculators
  • Revenue Generation Calculators
  • Time Savings Calculators
  • And More!

See examples of calculators in action.

Why do audiences love calculators?

Calculators let your audience quickly quantify the impact of a pain point or specify the value of a solution to use for building a business case. Calculators are a simple way for users to quantify impact without direct interaction with a person, making them more appealing to users.

Why do marketers love calculators?

With calculators, you are able to enhance the dialogue with your audience by providing valuable, personalized content (in the form of numerical impact) at specific stages in their buying journey. Additionally, you can also collect rich profile data that can be used for lead scoring, trigger campaigns, disqualification, and sales intelligence.

Where in the funnel should marketers use calculators?

While calculators can be use anywhere within the funnel, they tend to work best towards the middle or bottom of the funnel, as they help users find solutions to an identified problem. For example, you could create a revenue generation calculator that showcases how your product can impact their bottom line or an ROI calculator to highlight the value your services provide.


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