An interactive infographic is a type of interactive content that uses graphics and charts to visualize data, while also incorporating dynamic elements, like questions or pop-ups. This combination lets you showcase interesting data through interactive charts and graphs, while also encouraging engagement with your content through custom questions.
What are some examples of how interactive infographics are used?
Interactive infographics create a visual dialogue that engages, educates, and informs your audience. By asking questions as the user navigates through your interactive infographic, visitors can see how their problems, beliefs, or results directly compare to the larger data set in real-time.
Why do marketers love interactive infographics?
With interactive infographics, you combine the power of an already compelling content type (infographics) with interactive elements. Marketers can layer in questions organically throughout the experience related to sales criteria to help qualify or disqualify prospects faster. You can also use information collected to create relevant, follow-on content (new blog posts or even infographics) to continue the personalized dialogue with your audience.
Where in the funnel should marketers use interactive infographics?
Interactive infographics can work well anywhere in the funnel, but are most popular at the top and the middle of the funnel. For example, at the top of the funnel, you could use an interactive infographic to showcase the results of recent market research, while a middle-of-the-funnel use could be a visual that documents a specific workflow your prospects are interested in improving and offer your company’s best practices throughout.
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