Interactive Video

Transform Videos Into Engaging Conversation



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Interactive Video

What is an interactive video?

Interactive video is a type of interactive content that creates engagement by layering questions, hot spots, calculations, lead generation, and more on top of an existing video. This allows users to actively engage with your content rather than just passively watch while also collecting valuable insights about your viewers.

What are some examples of how interactive video is used?

Interactive videos can be used as:

  • Tutorial Videos
  • Webinars
  • Informational Videos
  • Explainer Videos
  • And More!

See examples of interactive videos in action.

Why do audiences love interactive video?

Interactive videos let your audience do more than just watch your video; they can also engage with it. Users can also define their video journey, complete forms, buy products, and download content, often without leaving the video.

Why do marketers love interactive video?

With interactive video, you can better engage your viewers with an existing or brand new video, and gather valuable insights at the same time. Additionally, the responses that you collect can be used to deliver a more personalized experience as a follow-up, including relatable and relevant content.

Where in the funnel should marketers use interactive video?

Interactive video can be use anywhere within the sales funnel, but they tend to work best at the middle and bottom of the funnel. For example, in the middle-of-the-funnel, you could create video addressing an issue that your audience is facing and solutions they could consider, while at the bottom-of-the-funnel, you could walk them through a tutorial of your products and/or services. .

 

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