What is SnapApp?
SnapApp is a lead qualification platform that helps marketers deliver the leads sales wants, using question-based interaction to uncover intent. With SnapApp, marketers discover the criteria for a sales-ready lead, execute marketing programs with interactive assets to collect this information, enable their sales teams to act decisively with better prospect insights, and track and report results across every stage of the process.
How does it work?
SnapApp uses question-based interaction to create a dialogue with prospects that engages them and uncovers buyer intent. The lead-qualifying questions are defined by your sales team based on their specific criteria. Marketers incorporate those questions into their existing programs to give sales highly qualified leads with rich context for follow up conversations that drive opportunities forward.
Who uses SnapApp?
SnapApp is used by B2B demand generation marketers that want to strengthen their sales and marketing alignment, uncover buyer intent, and generate better leads for sales that increase revenue and grow the business.
What marketing activities does SnapApp support?
Marketers can use SnapApp to qualify leads generated from live events, webinars, blog posts, inbound requests, PDF content, and website/landing pages.
What if I want to create other kinds of interactive content, like infographics or video?
SnapApp focuses on improving lead qualification and marketing and sales outcomes. Our templates are designed to align with popular marketing activities, and are effective at capturing prospect insights thanks to their simplicity. For more design-intensive interactive projects, we recommend other tools.
What makes SnapApp different than other lead-qualification platforms?
Our offering uses interactivity as a way to gather valuable lead information for sales, not as entertainment for an audience. With SnapApp, marketers create a two-way value exchange with prospects—sales gets key insights to use in follow up, and the prospect learns more about your product, or gets access to additional resources. Once sales has determined their top lead-qualifying questions, marketers can easily layer them into existing demand generation programs to collect impactful insights that reveal buyer intent. Using our pre-designed, custom branded templates eliminates the need to create new content from scratch, or navigate complex design tools.
What is the onboarding process like?
Our onboarding program is a five step process led by your dedicated Customer Success Manager (CSM). We’ll start with a call to review your goals, define a strategy, and walk through the discovery process. Once the discovery process is complete and your account is set up, you’ll receive an in-depth training on the SnapApp platform and edit your first app. After 30 days, we’ll review the results and set up regular check in calls to ensure you’re on track to reach your goals.
What is the HubSpot Agency Program and where can I learn more about it?
HubSpot agencies can use SnapApp to help their clients improve their lead qualification process, generate pipeline, and get results faster. In turn, agencies prove their ROI by empowering clients to drive revenue and grow their business. In addition to a SnapApp sandbox, agency customers get access to sales enablement tools, comprehensive trainings, interactive marketing playbooks, and more. Read more about our agency program here.
Where can I find a tutorial of the SnapApp platform?
If you’re interested in seeing the SnapApp platform in action, sign up for a demo with a member of our sales team.
How is SnapApp priced?
Our basic package starts at $1650 per month, which include: five marketing seats, two sales seats, sales research discovery tools, sales enablement tools, customer support, and full access to our platform with pre-designed templates, a customized brand kit, and marketing technology integration. Additional details can be found on our pricing page. For access to more advanced features, such as single-sign on, CRM integrations, and additional user seats, contact us.
Do I need a marketing automation platform in order to use SnapApp?
Yes—customers need a marketing automation platform to collect the leads that their apps generate. SnapApp has built-in integrations with Marketo, Eloqua, Salesforce/Pardot, and HubSpot. We also support delivery to other systems through connected web forms.
Do I need coding or design experience to use SnapApp?
There is no coding or graphic design experience required to use SnapApp, and our platform is designed to allow marketers to edit and publish apps without the help of a web team or developers. Our platform offers over a dozen templates for common marketing activities and asset types that are easy to use. Each template has presets based on interactive best practices, and can be customized to reflect your branding, including font, colors, and logos.
Does SnapApp integrate with my sales team’s CRM platform?
SnapApp integrates with Salesforce CRM to funnel lead information and Q&A responses directly to your sales team. Sales representatives can also configure notifications through email, Slack, or Chatter, to get an alert each time a new lead comes through from SnapApp.
Does my sales team have to use the SnapApp platform?
Your sales team never has to sign into the platform to edit templates or track lead information. Once you begin publishing apps, all lead information will be sent to Salesforce where sales can view a prospect’s responses and track follow up activities.
How do I track the traffic and leads that my apps are generating?
The SnapApp platform includes a comprehensive dashboard that tracks metrics for every app you create, including clicks, form views, number of leads, page drop-off data, app completion rate, and more. The data can also be filtered by device type (desktop or mobile), and by custom start-and-end dates.
Where are my apps hosted?
There are two hosting options when publishing an app. You can choose to embed your app into your own website or landing page using a pre-generated snippet of code. The other option is to host your app on a separate SnapApp landing page (go.snapapp.com). Your apps are auto responsive, and there is no additional configuration required to make the published apps function on different devices or screen sizes.
Does SnapApp integrate with my social media profiles?
At this time, SnapApp does not have any integrations with social media channels, nor can users embed published apps into social media posts.
Can I create apps in multiple languages?
Users can upload content and add lead-qualifying questions in any language. However, the platform does not have translation capabilities at this time.
Yes—if a visitor is already cookied through your marketing automation platform, their information will auto-populate in the lead form within your app.
Does SnapApp comply with GDPR?
SnapApp is fully compliant with GDPR and other privacy regulations. Before publishing an app, we require all users to input their company’s legal terms and private policy statement which appears at the bottom of each app.
Have more questions? Send us an email or chat with us on our homepage.