We believe that as a marketer, the need to increase the signal-to-noise ratio with content marketing strategies is more important than ever. We believe to be successful, marketers need to create user engagements that deliver more value to their audience. We believe content needs to drive valuable insight into your prospects’ behaviors, need, and wants. The good news – interactive content can help you achieve these goals. See how SnapApp helps all types of marketers.
Now that up to 90% of the buying process occurs before a prospect ever contacts sales, marketers need a way to have two-way conversations with prospects before they enter the sales funnel. Interactive content enables marketers to have that conversation, folding dialogue into all their existing programs to improve results across the board.
Content marketers are in a tough spot today. They’re faced with a quality vs. quantity conundrum: produce unique and engaging content, but produce more and more of it, faster than ever before.
Like all B2B marketers today, your clients are being asked to do more – more content, more campaigns, more leads, more everything – and at a scale never seen before. It’s a daunting ask, especially as customers get harder and harder to reach, and your clients don’t always have the strategies and tools to keep pace with the demand and scale our efforts.