Benefits of SnapApp For Demand Generation
SnapApp helps demand gen marketers qualify their faster and at scale, across existing programs and channels.
Accelerate qualification (and disqualification)
Let your prospects qualify themselves through question-and-answer experiences that can get you from lead to MQL in just one interactive experience. Don’t waste time waiting for traditional lead qualifying actions to occur (clicks, downloads, etc.), and instead qualify – or disqualify – faster.
Collect data seamless across tech and channels
SnapApp integrates seamlessly with your existing martech stack, working with some of the most popular tools on the market, including Marketo, Oracle Eloqua, Hubspot, Pardot, Act-On, and more. This means you can collect data across all your channels to inform your marketing efforts.
Create more targeted, personalized marketing
Forget making assumptions on what your prospects want based on just their activity alone. You can feed the first-party data you collect directly from your prospects about their needs into your lead scoring models to create more targeted and impactful nurture activities.
Drive better quality leads to sales
Stop wasting your sales team’s time – instead of sending over just any leads, SnapApp lets you qualify better and faster by layering in qualifying questions around key sales criteria earlier in the funnel.
Boost conversion of existing content and programs
You already have plenty of existing content and programs you run – why not do more with what you’re already investing in vs. starting from scratch? Interactive helps you get more across all your channels with better lead and data capture, faster qualification, and higher engagement rates.
Feed your sales team with better insights
Empower your sales team to have better conversations, from first call to closed deal. The question-and-answer information collected through SnapApps gives your sales team the insights they need to have more personalized discovery and demo calls, speeding the sales cycle.