How Interactive Makes Demand Gen Better
With interactive content, you can not only educate audiences and engage with them, but you are also able to collect intelligence you can’t get through activity-based lead scoring or other old B2B marketing standbys. This means you can stop making assumptions about your prospects based on what they click and actually ask them what they actually want via questions and answers.
By learning more about what your prospects actually want, your leads “self-qualify,” telling you if they are a fit ready to jump the funnel as a highly qualified lead for sales, or if they aren’t quite ready.
And because SnapApp integrates directly into your martech stack, all this data can be used to maximize your investments by letting you score leads more accurately, provide targeted nurture content, and arm your sales team with fodder for better conversations with only the most qualified leads.