Learn More About Your Attendees
With SnapApp, marketers can add lead-qualifying questions to their pre- and post-webinar forms to gather key insights about the folks who attended, or those who registered but were no-shows. These questions are determined by your sales team, using their criteria to qualify and score leads. When sales has information about a prospect’s role, goals, challenges, or KPIs, they can tailor their follow up conversations based on the prospect’s responses.
Identify Quality Leads
Not all webinar registrants are created equal. Filter the leads that are ready to talk business from the folks who just signed up for the recorded version, and send the best ones to sales.
Disqualify Cold Leads
Let sales focus on the leads that are most likely to convert. Use lead-qualifying questions to disqualify the wrong leads, identify promising prospects, and send the rest to nurture.
Find out what attendees want to learn about in your webinar. Use qualifying questions to personalize the content to their specific interests so they’re more likely to tune in.